Sunday, February 05, 2006

Google: Naughty BMW! Naughty! No page ranking for you!

So BMW thought that their "ultimate driving machine" status entitled them to try and cheat the "ultimate searching machine." It seems that BMW's German page (yup, their home country's page no less) used a trick called "doorway pages" which trick search engine ranking systems to make them value pages more highly. Right. Because BMW really NEEDS to let people know via Google about their cars. If this were Fark, this story would have the "dumbass" tag. So when Google found out about it, they issued the "Google Death Penalty" to the page. They gave the page a ranking of 0, effectively removing it from search results.

Check out the full story on Boing Boing.

6 comments:

Brad said...

They may have 0 ranking now, but they are getting a lot of blog links.

Brad said...

Wow Mike, 3AM! How were you awake all day Sunday? lol

I used to do that, but not anymore.

Mike said...

Easy, I posted this, went to bed by 3:30, got up by 10:30. I run best on about 7 hrs of sleep.

Brad said...

I guess thats not too bad. I think you need to take OS again :)

Josh said...

OS?? We had our share of that class, thank you very much Brad!

Mike said...

Awww...you HAD to bring up OS didn't you? Bastard. I better not wake up at 4am thinking Phase 5 is was due 4 hours ago an panic.